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Less than half of Europe’s largest cross-border online marketplaces originate from Europe itself.

Three others in the top ten are from the US and three from China. These are, respectively: Amazon, eBay and Etsy on the one hand, and Temu, AliExpress and Shein on the other.

This morning, research agency Cross-Border Commerce Europe published the sixth edition of its report ‘TOP 100 Cross-Border Marketplaces Europe’, which includes this ranking at the top.

These major players are also dominating this year, jointly accounting for more than half of the revenue generated by marketplaces. Nonetheless, the top 100 cross-border marketplaces together stand out with a combined gross turnover of €216.82 billion, an increase of ten percent compared to last year.

“Despite this growth, the share of marketplaces within total e-commerce GMV is expected to remain stable until 2026, which points to possible market maturity.”

This was indeed observed in the recent Amazon Shopper Report from Remazing. That report found that Temu and Shein appear to have seen the peak of their growth in Europe.

© The Content Exchange, source News