Valuation: Harley-Davidson, Inc.

Capitalization 2.33B 1.96B 1.79B 1.71B 3.17B 211B 3.28B 20.79B 8.27B 102B 8.73B 8.55B 355B P/E ratio 2025
7.37x
P/E ratio 2026 * 17.8x
Enterprise value 3.11B 2.62B 2.39B 2.28B 4.24B 282B 4.38B 27.78B 11.05B 136B 11.66B 11.42B 474B EV / Sales 2025
0.64x
EV / Sales 2026 * 1.12x
Free-Float
77.72%
Yield 2025
3.51%
Yield 2026 * 3.88%
1 day-4.28%
1 week-1.94%
Current month-0.51%
1 month-5.38%
3 months-21.83%
6 months-23.02%
Current year-3.86%
1 week 19.38
Extreme 19.375
21.34
1 month 19.32
Extreme 19.325
21.46
Current year 19.32
Extreme 19.325
21.58
1 year 19.32
Extreme 19.325
31.25
3 years 19.32
Extreme 19.325
49.39
5 years 19.32
Extreme 19.325
52.06
10 years 14.31
Extreme 14.31
63.4
Manager TitleAgeSince
Chief Executive Officer 49 01/10/2025
Director of Finance/CFO 52 26/06/2023
Chief Operating Officer 48 30/03/2020
Director TitleAgeSince
Director/Board Member 64 15/09/2025
Director/Board Member 59 23/02/2017
Director/Board Member 60 25/07/2016
Change 5d. change 1-year change 3-years change Capi.($)
-4.28%-1.94%-24.55%-58.74% 2.33B
-0.30%+2.00%+12.95%+156.81% 30.36B
+1.54%+12.39%+67.41%+147.99% 24.05B
-0.44%+2.71%+56.14%+261.56% 20.35B
-2.71%-3.06%+41.11%+117.82% 12.67B
+7.43%+7.97%-2.11%+5.33% 7.02B
-0.50%+1.41%+52.07%+186.23% 4.7B
-0.96%-1.30%-3.89%-39.40% 4.47B
+1.00%+0.33%-12.52%+71.27% 1.52B
-0.32%-1.71%-21.90%-42.58% 1.18B
Average +0.05%+1.82%+16.47%+80.63% 10.86B
Weighted average by Cap. +0.20%+4.15%+34.87%+145.38%

Financials

2025 2026 *
Net sales 3.68B 3.1B 2.83B 2.7B 5.02B 334B 5.19B 32.9B 13.08B 161B 13.81B 13.53B 561B 3.68B 3.11B 2.83B 2.7B 5.02B 334B 5.19B 32.92B 13.09B 161B 13.82B 13.54B 562B
Net income 491M 414M 378M 361M 670M 44.51B 693M 4.39B 1.75B 21.44B 1.84B 1.8B 74.89B 86.21M 72.65M 66.3M 63.28M 118M 7.81B 122M 770M 306M 3.76B 323M 317M 13.14B
Net Debt 782M 659M 601M 574M 1.07B 70.85B 1.1B 6.99B 2.78B 34.13B 2.93B 2.87B 119B 1.79B 1.51B 1.38B 1.32B 2.44B 162B 2.53B 16.02B 6.37B 78.26B 6.72B 6.59B 273B
Logo Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. HDMC also distributes its motorcycles through an independent distributor in India. HDMC offers internal combustion engine motorcycles under the Harley-Davidson brand.
Employees
5,900
Date Price Change Volume
12/02/26 19.70 $ -4.28% 5,843,718
11/02/26 20.58 $ -1.72% 5,795,908
10/02/26 20.94 $ +3.97% 9,680,707
09/02/26 20.14 $ -1.71% 4,557,279
06/02/26 20.49 $ +1.99% 3,613,212
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
OUTPERFORM
Number of Analysts
15
Last Close Price
19.70USD
Average target price
24.80USD
Spread / Average Target
+25.89%

Quarterly revenue - Rate of surprise