Valuation: adidas AG

Market Cap 31.42B 35.82B 29B 26.8B 50.8B 3,430B 51.82B 349B 135B 1,678B 135B 132B 5,826B P/E 2026 *
18.8x
P/E 2027 * 15.2x
Enterprise Value 32.37B 36.91B 29.88B 27.62B 52.34B 3,534B 53.39B 359B 140B 1,729B 139B 136B 6,003B EV / Sales 2026 *
1.21x
EV / Sales 2027 * 1.12x
Free-Float
90.57%
Yield 2026 *
2.13%
Yield 2027 * 2.58%
1 day+0.11%
1 week-2.20%
Current month+0.14%
1 month+7.35%
3 months+31.13%
6 months+7.80%
Current year+6.27%
1 week 178.75
Extreme 178.75
188.8
1 month 167.5
Extreme 167.5
188.8
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
214.9
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
336.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Chief Executive Officer 58 11/11/2022
Corporate Officer/Principal 43 01/01/2013
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap.
03-30Fiscal year

Chairman

87,000 0.0483%
03-30Buy

Chairman

83,520 0.0464%
03-25Buy

Chief Financial Officer

2,500 0.0014%
Change 5-day change 1-year change 3-year change Capi.($)
+0.11%-2.20%-15.38%+7.36% 35.82B
-0.74%-0.39%-41.98%-58.94% 63.52B
+0.17%+3.00%+21.97%+333.90% 20.05B
-0.66%+2.31%-30.84%+15.75% 12.04B
-0.44%-1.45%-43.33%-60.84% 2.09B
-2.15%-3.70%-32.34%-51.98% 1.29B
-0.95%+2.45%-16.90%+10.88% 1.17B
-0.14%-0.36%-35.72%-20.69% 839M
-1.77%-0.14%-35.16%-48.36% 452M
-1.27%+1.64%-62.59%-64.72% 125M
Average -0.63%+1.46%-29.23%+6.24% 13.74B
Weighted average by Cap. +0.34%+0.79%-24.41%+23.11%

Financials

2026 *2027 *
Net sales 27.04B 30.83B 24.96B 23.07B 43.72B 2,952B 44.6B 300B 117B 1,445B 116B 113B 5,015B 28.64B 32.66B 26.44B 24.44B 46.32B 3,127B 47.24B 318B 124B 1,530B 123B 120B 5,312B
Net income 1.56B 1.78B 1.44B 1.33B 2.52B 170B 2.57B 17.33B 6.73B 83.39B 6.68B 6.54B 289B 1.82B 2.08B 1.68B 1.55B 2.95B 199B 3.01B 20.22B 7.86B 97.34B 7.8B 7.63B 338B
Net Debt 954M 1.09B 881M 814M 1.54B 104B 1.57B 10.59B 4.11B 50.97B 4.08B 4B 177B 668M 762M 617M 570M 1.08B 72.92B 1.1B 7.41B 2.88B 35.69B 2.86B 2.8B 124B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
56,713
Date Price Change Volume
09/07/26 179.65 +0.28% 60,957
08/07/26 €179.15 -4.66% 886,809
07/07/26 €187.90 +1.35% 568,002
06/07/26 €185.40 +0.05% 530,877
03/07/26 €185.30 +0.87% 276,501
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
30
Last Close Price
179.15EUR
Average target price
206.62EUR
Spread / Average Target
+15.33%

Quarterly revenue - Rate of surprise