Valuation: adidas AG

Market Cap 32.14B 36.78B 29.72B 27.45B 51.7B 3,533B 52.64B 354B 139B 1,730B 138B 135B 5,957B P/E 2026 *
19.3x
P/E 2027 * 15.7x
Enterprise Value 36.01B 41.2B 33.29B 30.75B 57.91B 3,958B 58.96B 397B 156B 1,938B 155B 151B 6,673B EV / Sales 2026 *
1.35x
EV / Sales 2027 * 1.25x
Free-Float
90.57%
Yield 2026 *
2.03%
Yield 2027 * 2.49%
1 day-2.10%
1 week-3.89%
Current month+0.67%
1 month+2.41%
3 months+30.96%
6 months+12.77%
Current year+6.83%
1 week 178.75
Extreme 178.75
187.1
1 month 169.5
Extreme 169.5
188.8
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
210.2
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
336.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Chief Executive Officer 58 11/11/2022
Corporate Officer/Principal 43 01/01/2013
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap.
03-30Fiscal year

Chairman

87,000 0.0483%
03-30Buy

Chairman

83,520 0.0464%
03-25Buy

Chief Financial Officer

2,500 0.0014%
Change 5-day change 1-year change 3-year change Capi.($)
-1.63%-3.89%-12.58%+4.24% 36.71B
-1.44%-0.29%-40.37%-60.09% 64.8B
+0.74%+4.19%+35.89%+382.90% 21.34B
-0.34%+3.44%-28.88%+14.30% 12.55B
-0.74%-3.32%-45.16%-61.58% 2.07B
+0.82%-4.18%-31.40%-53.43% 1.27B
+0.47%+0.94%-13.63%+9.67% 1.19B
-4.26%+2.53%-28.00%-18.14% 880M
-0.94%-1.07%-32.73%-39.59% 467M
-2.57%-1.78%-63.84%-65.09% 126M
Average -1.04%+0.15%-26.07%+11.32% 14.14B
Weighted average by Cap. -1.15%+0.92%-20.31%+31.02%

Financials

2026 *2027 *
Net sales 27.04B 30.94B 25B 23.09B 43.49B 2,972B 44.28B 298B 117B 1,455B 116B 114B 5,011B 28.64B 32.78B 26.48B 24.46B 46.07B 3,148B 46.9B 316B 124B 1,542B 123B 120B 5,308B
Net income 1.66B 1.9B 1.53B 1.42B 2.67B 182B 2.72B 18.28B 7.17B 89.24B 7.13B 6.97B 307B 2.02B 2.31B 1.87B 1.72B 3.25B 222B 3.31B 22.26B 8.73B 109B 8.68B 8.49B 374B
Net Debt 3.86B 4.42B 3.57B 3.3B 6.21B 424B 6.32B 42.58B 16.7B 208B 16.6B 16.23B 716B 3.81B 4.36B 3.52B 3.26B 6.13B 419B 6.24B 42.02B 16.49B 205B 16.38B 16.02B 706B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
56,713
Date Price Change Volume
14/07/26 180.60 -1.63% 607,166
13/07/26 €183.60 +0.96% 438,532
10/07/26 €181.85 +0.17% 483,329
09/07/26 €181.55 +1.34% 404,819
08/07/26 €179.15 -4.66% 886,809
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
30
Last Close Price
183.60EUR
Average target price
205.34EUR
Spread / Average Target
+11.84%

Quarterly revenue - Rate of surprise