Valuation: adidas AG

Market Cap 31.63B 36.18B 29.2B 26.89B 50.72B 3,485B 51.81B 349B 137B 1,706B 136B 133B 5,876B P/E 2026 *
19x
P/E 2027 * 15.4x
Enterprise Value 32.59B 37.27B 30.08B 27.71B 52.25B 3,590B 53.37B 360B 141B 1,757B 140B 137B 6,053B EV / Sales 2026 *
1.22x
EV / Sales 2027 * 1.13x
Free-Float
90.57%
Yield 2026 *
2.06%
Yield 2027 * 2.52%
1 day-1.01%
1 week-0.25%
Current month+0.95%
1 month+3.96%
3 months+27.67%
6 months+13.29%
Current year+7.13%
1 week 179
Extreme 179
184.35
1 month 169.5
Extreme 169.5
188.8
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
208.8
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
336.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Chief Executive Officer 58 11/11/2022
Corporate Officer/Principal 43 01/01/2013
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap.
30/3/26 Buy

Chairman

83,520 0.0464%
30/3/26 Fiscal year

Chairman

87,000 0.0483%
25/3/26 Buy

Chief Financial Officer

2,500 0.0014%
Change 5-day change 1-year change 3-year change Capi.($)
-1.01%-0.25%-12.72%+4.52% 36.56B
-1.82%+2.29%-39.31%-59.46% 66.12B
-1.63%+6.23%+34.63%+389.38% 21.71B
-2.62%+1.17%-29.65%+12.25% 12.64B
-1.47%-1.04%-44.33%-61.93% 2.07B
-1.86%+1.37%-30.90%-53.11% 1.31B
-0.22%+8.37%-10.30%+12.97% 1.26B
-3.04%-1.85%-25.65%-17.86% 888M
-2.90%-1.73%-30.14%-39.34% 473M
+7.24%+7.06%-58.58%-61.96% 133M
Average -0.73%+3.35%-24.70%+12.55% 14.32B
Weighted average by Cap. -0.70%+3.80%-20.10%+32.26%

Financials

2026 *2027 *
Net sales 26.68B 30.52B 24.63B 22.69B 42.79B 2,939B 43.7B 294B 116B 1,439B 115B 112B 4,957B 28.68B 32.81B 26.48B 24.39B 45.99B 3,160B 46.98B 317B 124B 1,547B 123B 120B 5,328B
Net income 1.56B 1.79B 1.44B 1.33B 2.5B 172B 2.56B 17.23B 6.77B 84.18B 6.7B 6.56B 290B 1.82B 2.08B 1.68B 1.55B 2.92B 201B 2.98B 20.11B 7.9B 98.25B 7.83B 7.65B 338B
Net Debt 954M 1.09B 881M 811M 1.53B 105B 1.56B 10.53B 4.14B 51.44B 4.1B 4.01B 177B 668M 764M 617M 568M 1.07B 73.58B 1.09B 7.37B 2.9B 36.02B 2.87B 2.81B 124B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
56,713
Date Price Change Volume
17/07/26 €181.10 -1.01% 421,913
16/07/26 €182.95 +0.03% 596,741
15/07/26 €182.90 +1.27% 460,909
14/07/26 €180.60 -1.63% 607,038
13/07/26 €183.60 +0.96% 438,532
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
30
Last Close Price
181.10EUR
Average target price
207.59EUR
Spread / Average Target
+14.63%

Quarterly revenue - Rate of surprise