Valuation: adidas AG

Market Cap 32.95B 37.65B 30.37B 28.15B 53.43B 3,574B 54.29B 364B 142B 1,764B 141B 138B 6,096B P/E 2026 *
19.7x
P/E 2027 * 16x
Enterprise Value 36.83B 42.08B 33.94B 31.46B 59.71B 3,994B 60.68B 407B 158B 1,971B 158B 155B 6,813B EV / Sales 2026 *
1.38x
EV / Sales 2027 * 1.28x
Free-Float
90.57%
Yield 2026 *
2.03%
Yield 2027 * 2.46%
1 day-4.12%
1 week+0.30%
Current month+1.20%
1 month+10.33%
3 months+31.99%
6 months+9.76%
Current year+7.39%
1 week 178.75
Extreme 178.75
188.8
1 month 164.1
Extreme 164.1
188.8
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
214.9
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
336.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Chief Executive Officer 58 11/11/2022
Corporate Officer/Principal 43 01/01/2013
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap.
03-30Fiscal year

Chairman

87,000 0.0483%
03-30Buy

Chairman

83,520 0.0464%
03-25Buy

Chief Financial Officer

2,500 0.0014%
Change 5-day change 1-year change 3-year change Capi.($)
-4.16%+0.30%-13.13%+8.49% 37.65B
-1.57%-0.70%-42.15%-59.58% 63.99B
-1.69%+5.14%+24.02%+323.67% 20.49B
-2.91%+0.56%-32.02%+10.95% 12.12B
-1.30%-3.26%-43.55%-60.05% 2.1B
+1.36%-1.06%-31.62%-48.90% 1.27B
+0.72%+4.98%-18.06%+14.36% 1.16B
-7.57%-3.25%-36.19%-21.38% 842M
-1.60%0.00%-36.00%-46.86% 460M
+1.94%+1.45%-61.03%-64.78% 126M
Average -1.68%+2.35%-28.97%+5.59% 14.02B
Weighted average by Cap. -2.39%+4.97%-23.50%+21.77%

Financials

2026 *2027 *
Net sales 26.71B 30.53B 24.62B 22.82B 43.32B 2,897B 44.01B 295B 115B 1,430B 115B 112B 4,942B 28.73B 32.83B 26.48B 24.54B 46.59B 3,116B 47.34B 317B 123B 1,538B 123B 121B 5,315B
Net income 1.66B 1.89B 1.53B 1.42B 2.69B 180B 2.73B 18.32B 7.13B 88.75B 7.11B 6.96B 307B 2.02B 2.31B 1.86B 1.73B 3.27B 219B 3.33B 22.32B 8.68B 108B 8.66B 8.48B 374B
Net Debt 3.88B 4.43B 3.57B 3.31B 6.28B 420B 6.39B 42.82B 16.65B 207B 16.63B 16.27B 717B 3.83B 4.37B 3.53B 3.27B 6.21B 415B 6.31B 42.29B 16.45B 205B 16.42B 16.06B 708B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
56,713
Date Price Change Volume
08/07/26 181.85 -3.22% 448,641
07/07/26 €187.90 +1.35% 568,002
06/07/26 €185.40 +0.05% 530,877
03/07/26 €185.30 +0.87% 276,501
02/07/26 €183.70 +1.49% 913,344
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
30
Last Close Price
187.90EUR
Average target price
206.62EUR
Spread / Average Target
+9.96%

Quarterly revenue - Rate of surprise