Valuation: adidas AG

Market Cap 31.96B 36.57B 29.49B 27.18B 51.23B 3,521B 52.37B 352B 139B 1,725B 137B 134B 5,937B P/E 2026 *
19.2x
P/E 2027 * 15.5x
Enterprise Value 35.82B 40.99B 33.05B 30.47B 57.42B 3,947B 58.7B 395B 155B 1,933B 154B 151B 6,655B EV / Sales 2026 *
1.34x
EV / Sales 2027 * 1.25x
Free-Float
90.57%
Yield 2026 *
2.04%
Yield 2027 * 2.49%
1 day-1.11%
1 week-0.41%
Current month+0.95%
1 month+4.62%
3 months+23.70%
6 months+19.50%
Current year+7.13%
1 week 179
Extreme 179
184.35
1 month 169.5
Extreme 169.5
188.8
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
208.8
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
336.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Chief Executive Officer 58 11/11/2022
Corporate Officer/Principal 43 01/01/2013
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap.
30/3/26 Buy

Chairman

83,520 0.0464%
30/3/26 Fiscal year

Chairman

87,000 0.0483%
25/3/26 Buy

Chief Financial Officer

2,500 0.0014%
Change 5-day change 1-year change 3-year change Capi.($)
-1.01%-0.41%-12.30%+4.90% 36.56B
-2.28%-1.41%-40.06%-59.76% 66.12B
-1.63%+6.23%+34.63%+389.38% 21.71B
-1.30%-1.93%-30.32%+7.16% 12.64B
-1.47%-1.04%-44.33%-61.93% 2.07B
-1.86%+1.37%-30.90%-53.11% 1.31B
-0.22%+8.37%-10.30%+12.97% 1.26B
-2.23%-1.16%-25.13%-17.29% 888M
-2.90%-1.73%-30.14%-39.34% 473M
+7.24%+7.06%-58.58%-61.96% 133M
Average -0.80%+3.35%-24.74%+12.10% 14.32B
Weighted average by Cap. -1.78%+3.80%-20.39%+31.78%

Financials

2026 *2027 *
Net sales 26.68B 30.54B 24.62B 22.7B 42.78B 2,941B 43.73B 294B 116B 1,440B 115B 112B 4,958B 28.68B 32.82B 26.47B 24.4B 45.98B 3,161B 47.01B 316B 124B 1,548B 123B 121B 5,329B
Net income 1.56B 1.79B 1.44B 1.33B 2.5B 172B 2.56B 17.22B 6.77B 84.25B 6.71B 6.56B 290B 1.82B 2.08B 1.68B 1.55B 2.92B 201B 2.99B 20.1B 7.9B 98.33B 7.83B 7.66B 339B
Net Debt 3.86B 4.42B 3.56B 3.28B 6.19B 426B 6.33B 42.6B 16.75B 208B 16.6B 16.23B 718B 3.81B 4.36B 3.52B 3.24B 6.11B 420B 6.25B 42.04B 16.54B 206B 16.38B 16.02B 708B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
56,713
Date Price Change Volume
17/07/26 181.10 -1.01% 421,913
16/07/26 €182.95 +0.03% 596,741
15/07/26 €182.90 +1.27% 460,909
14/07/26 €180.60 -1.63% 607,038
13/07/26 €183.60 +0.96% 438,532
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
30
Last Close Price
182.95EUR
Average target price
207.59EUR
Spread / Average Target
+13.47%

Quarterly revenue - Rate of surprise