Valuation: adidas AG

Market Cap 31.84B 36.4B 29.37B 27.12B 51.46B 3,471B 52.33B 351B 138B 1,710B 137B 134B 5,879B P/E 2026 *
19.1x
P/E 2027 * 15.4x
Enterprise Value 32.79B 37.49B 30.25B 27.93B 53B 3,575B 53.9B 361B 142B 1,761B 141B 138B 6,055B EV / Sales 2026 *
1.23x
EV / Sales 2027 * 1.13x
Free-Float
90.57%
Yield 2026 *
2.05%
Yield 2027 * 2.51%
1 day+0.06%
1 week-1.86%
Current month+1.37%
1 month+5.67%
3 months+31.97%
6 months+9.78%
Current year+7.57%
1 week 178.75
Extreme 178.75
188.8
1 month 169.5
Extreme 169.5
188.8
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
210.9
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
336.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Chief Executive Officer 58 11/11/2022
Corporate Officer/Principal 43 01/01/2013
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap.
03-30Buy

Chairman

83,520 0.0464%
03-30Fiscal year

Chairman

87,000 0.0483%
03-25Buy

Chief Financial Officer

2,500 0.0014%
Change 5-day change 1-year change 3-year change Capi.($)
+0.17%-1.86%-14.30%+8.67% 36.39B
+3.87%+2.48%-40.48%-58.01% 63.35B
-0.63%+2.35%+21.20%+321.74% 20.12B
+4.17%+4.12%-27.99%+19.11% 12.17B
-0.74%+1.50%-43.75%-61.13% 2.07B
-0.55%-4.23%-32.71%-50.27% 1.27B
+1.20%+3.68%-15.90%+14.63% 1.16B
-1.62%+3.40%-28.97%-15.37% 871M
+3.73%+3.02%-32.13%-46.43% 468M
+3.61%+3.61%-62.53%-64.15% 122M
Average +1.33%+0.06%-27.76%+6.88% 13.8B
Weighted average by Cap. +2.08%-1.27%-23.17%+22.68%

Financials

2026 *2027 *
Net sales 27.04B 30.91B 24.94B 23.04B 43.71B 2,948B 44.44B 298B 117B 1,452B 116B 114B 4,993B 28.64B 32.75B 26.42B 24.4B 46.3B 3,123B 47.08B 316B 124B 1,539B 123B 120B 5,289B
Net income 1.66B 1.9B 1.53B 1.41B 2.68B 181B 2.73B 18.27B 7.18B 89.07B 7.12B 6.96B 306B 2.02B 2.31B 1.86B 1.72B 3.26B 220B 3.32B 22.26B 8.74B 108B 8.67B 8.48B 373B
Net Debt 954M 1.09B 880M 813M 1.54B 104B 1.57B 10.51B 4.13B 51.24B 4.1B 4.01B 176B 668M 764M 616M 569M 1.08B 72.84B 1.1B 7.36B 2.89B 35.88B 2.87B 2.81B 123B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
56,713
Date Price Change Volume
10/07/26 181.85 +0.17% 483,364
09/07/26 €181.55 +1.34% 404,819
08/07/26 €179.15 -4.66% 886,809
07/07/26 €187.90 +1.35% 568,002
06/07/26 €185.40 +0.05% 530,877
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
30
Last Close Price
181.55EUR
Average target price
205.34EUR
Spread / Average Target
+13.11%

Quarterly revenue - Rate of surprise