Valuation : YouGov plc

Market Cap 325M 439M 378M 356M 608M 41.49B 610M 4.2B 1.63B 21.29B 1.65B 1.61B 68.58B P/E 2026 *
19.1x
P/E 2027 * 12.2x
Enterprise Value 478M 646M 556M 523M 894M 61.02B 897M 6.18B 2.4B 31.31B 2.43B 2.37B 101B EV / Sales 2026 *
1.21x
EV / Sales 2027 * 1.11x
Free-Float
92.14%
Yield 2026 *
1.98%
Yield 2027 * 2.02%
1 day-2.53%
1 week+7.69%
Current month+7.69%
1 month+6.20%
3 months+31.22%
6 months+42.26%
Current year+8.15%
1 week 247.4
Extreme 247.4
293.4
1 month 247.4
Extreme 247.4
293.4
Current year 135.4
Extreme 135.4
293.4
1 year 135.4
Extreme 135.4
370
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 04/02/2025
Director of Finance/CFO - 12/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 06/12/2017
Director/Board Member 67 01/09/2018
Date Insider Type Main position Quantity % Market Cap. Importance
30/4/26 Buy

Director

8,051 0.0068%
30/4/26 Buy

Director

8,051 0.0068%
30/4/26 Buy

Director

2,683 0.0023%
Change 5-day change 1-year change 3-year change Capi.($)
-2.53%+7.69%-23.26%-67.97% 439M
+0.30%-0.84%+11.94%+9.75% 493M
+1.32%-1.46%+39.81%-48.82% 476M
+1.36%+2.18%+29.35%-57.73% 241M
0.00%0.00%0.00%+82.07% 70.08M
+0.30%+0.30%-23.64%+56.28% 57.65M
Average +0.13%+1.32%+5.70%-4.41% 296.27M
Weighted average by Cap. +0.01%+1.59%+11.44%-29.94%

Financials

2026 *2027 *
Net sales 395M 534M 460M 432M 739M 50.42B 741M 5.11B 1.98B 25.87B 2.01B 1.96B 83.34B 406M 549M 472M 444M 759M 51.81B 761M 5.25B 2.04B 26.58B 2.06B 2.02B 85.63B
Net income 14.92M 20.18M 17.36M 16.34M 27.92M 1.91B 27.99M 193M 74.91M 978M 75.78M 74.12M 3.15B 21.31M 28.81M 24.8M 23.33M 39.87M 2.72B 39.97M 276M 107M 1.4B 108M 106M 4.5B
Net Debt 153M 207M 178M 167M 286M 19.53B 287M 1.98B 768M 10.02B 777M 760M 32.29B 124M 168M 145M 136M 233M 15.89B 233M 1.61B 625M 8.15B 632M 618M 26.27B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
04/09/26 GBX 277.40 -2.53% 425,654
03/09/26 GBX 284.60 +13.30% 777,511
02/09/26 GBX 251.20 -0.79% 366,919
01/09/26 GBX 253.20 -1.71% 239,739
28/08/26 GBX 257.60 -2.42% 1,238,185
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.774GBP
Average target price
3.736GBP
Spread / Average Target
+34.67%

Annual profits - Rate of surprise