Valuation : YouGov plc

Market Cap 317M 429M 369M 347M 592M 40.72B 595M 4.12B 1.59B 20.81B 1.61B 1.58B 66.23B P/E 2026 *
18.6x
P/E 2027 * 11.9x
Enterprise Value 470M 637M 547M 515M 877M 60.37B 882M 6.1B 2.36B 30.85B 2.39B 2.34B 98.19B EV / Sales 2026 *
1.19x
EV / Sales 2027 * 1.09x
Free-Float
92.14%
Yield 2026 *
2.03%
Yield 2027 * 2.07%
1 day+0.85%
1 week+8.76%
Current month+6.06%
1 month+3.80%
3 months+31.73%
6 months+41.12%
Current year+6.51%
1 week 249.53
Extreme 249.527
293.4
1 month 247.4
Extreme 247.4
293.4
Current year 135.4
Extreme 135.4
293.4
1 year 135.4
Extreme 135.4
370
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 04/02/2025
Director of Finance/CFO - 12/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 06/12/2017
Director/Board Member 67 01/09/2018
Date Insider Type Main position Quantity % Market Cap. Importance
30/4/26 Buy

Director

8,051 0.0068%
30/4/26 Buy

Director

8,051 0.0068%
30/4/26 Buy

Director

2,683 0.0023%
Change 5-day change 1-year change 3-year change Capi.($)
+0.85%+8.76%-24.01%-67.63% 429M
-1.92%-3.53%+7.94%-11.68% 491M
-1.58%+3.67%+34.54%-52.04% 469M
-3.72%-0.41%+22.54%-58.37% 232M
0.00%0.00%0.00%+82.07% 70.13M
-0.54%-0.24%-24.05%+55.44% 57.76M
Average -0.84%+1.39%+2.83%-8.70% 291.48M
Weighted average by Cap. -1.19%+1.66%+7.79%-36.45%

Financials

2026 *2027 *
Net sales 395M 535M 460M 433M 737M 50.73B 741M 5.13B 1.98B 25.93B 2.01B 1.97B 82.51B 406M 550M 473M 445M 757M 52.12B 761M 5.27B 2.04B 26.64B 2.06B 2.02B 84.77B
Net income 14.92M 20.22M 17.38M 16.35M 27.85M 1.92B 28M 194M 74.97M 980M 75.92M 74.26M 3.12B 21.31M 28.87M 24.82M 23.35M 39.77M 2.74B 39.98M 277M 107M 1.4B 108M 106M 4.45B
Net Debt 153M 207M 178M 168M 286M 19.65B 287M 1.99B 769M 10.04B 778M 761M 31.96B 124M 169M 145M 136M 232M 15.99B 233M 1.62B 625M 8.17B 633M 619M 26B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
09/09/26 GBX 272.64 +0.75% 110,924
08/09/26 GBX 270.60 -0.51% 721,695
07/09/26 GBX 272.00 -1.95% 265,105
04/09/26 GBX 277.40 -2.53% 425,654
03/09/26 GBX 284.60 +13.30% 777,511
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.706GBP
Average target price
3.736GBP
Spread / Average Target
+38.05%

Annual profits - Rate of surprise

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