![Sara Murray](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Sara Murray
Chief Executive Officer at
Buddi Ltd.
Net worth: 95 M $ as of 31/10/2026
Profile
Sara Elizabeth Murray was the founder of Inspop.com Ltd. (1998), Publicis Media UK Ltd. (1992), Buddi Ltd. (2005) as Chief Executive Officer & Director, and Big Technologies Plc (2005) as Chief Executive Officer & Director.
Ms. Murray is also the founder of Seedcamp Holdings LLP.
Current jobs include Director at The White Ensign Association Ltd., Director at Tfm Inventions Ltd., Director at Tfm Developments Ltd., and Council Member at Imperial College London since 2015.
Former jobs include Senior Independent Director at boohoo group Plc (2018-2020), Non-Executive Director at CellMark AB, Founding Director at Seedcamp Investment Management LLP, Non-Executive Director at Schering Health Care Ltd. (2002-2007), and Director at Innovate UK (2009-2015).
Education includes an undergraduate degree from St. Hilda's College.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
BIG TECHNOLOGIES PLC 26.6% | 30/04/2025 | 79,043,047 ( 26.6% ) | 95 M $ | 31/10/2026 |
Sara Murray active positions
| Companies | Position | Start |
|---|---|---|
Buddi Ltd.
 Buddi Ltd. Other Consumer SpecialtiesConsumer Durables Develops mobile alarm and tagging technology wristbands | Chief Executive Officer | 01/01/2005 |
Tfm Inventions Ltd. | Director/Board Member | - |
Tfm Developments Ltd. | Director/Board Member | - |
The White Ensign Association Ltd.
 The White Ensign Association Ltd. Investment Trusts/Mutual FundsMiscellaneous Operates as a charity for former defence members and families | Director/Board Member | - |
Imperial College London
 Imperial College London Other Consumer ServicesConsumer Services Functions as a College/University | Corporate Officer/Principal | 01/12/2015 |
Former positions of Sara Murray
| Companies | Position | End |
|---|---|---|
| BIG TECHNOLOGIES PLC | Chief Executive Officer | 18/03/2025 |
| BOOHOO GROUP PLC | Director/Board Member | 22/04/2020 |
Innovate UK
 Innovate UK Miscellaneous Commercial ServicesCommercial Services Promotes, supports and invests in technology research, development and commercialisation | Director/Board Member | 01/07/2015 |
Schering Health Care Ltd. | Director/Board Member | 01/01/2007 |
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Education of Sara Murray
Experiences
Positions held
Active
Inactive
Listed companies
Private companies
Connections
74
1st degree connections
15
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 15 |
|---|---|
Schering Health Care Ltd. | |
Innovate UK
Innovate UK Miscellaneous Commercial ServicesCommercial Services Promotes, supports and invests in technology research, development and commercialisation | Commercial Services |
Boohoo Group Plc
 Boohoo Group Plc Apparel/Footwear RetailRetail Trade Operates as an online marketplace that sell clothing, shoes, accessories and beauty products | Retail Trade |
Imperial College London
Imperial College London Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Inspop.com Ltd.
 Inspop.com Ltd. Internet Software/ServicesTechnology Services Provides online insurance comparison services | Technology Services |
Publicis Media UK Ltd.
 Publicis Media UK Ltd. Miscellaneous Commercial ServicesCommercial Services Provides strategic business planning services | Commercial Services |
Buddi Ltd.
Buddi Ltd. Other Consumer SpecialtiesConsumer Durables Develops mobile alarm and tagging technology wristbands | Consumer Durables |
CellMark AB
 CellMark AB Air Freight/CouriersTransportation Provides logistics, supply chain, financial, sales and marketing & regulatory and compliance support services | Transportation |
The White Ensign Association Ltd.
The White Ensign Association Ltd. Investment Trusts/Mutual FundsMiscellaneous Operates as a charity for former defence members and families | Miscellaneous |
Seedcamp Investment Management LLP
 Seedcamp Investment Management LLP Investment ManagersFinance Seedcamp invests in companies located across the globe primarily in Europe and Israel. The firm targets companies operating across a broad range of sectors and industries. It provides financing for seed and early stage capital requirements with an investment size ranging from USD 0.35 to 1.25 million. The firm makes follow-on investments. It also acts as a lead and co-lead investor. | Finance |
St. Hilda's College
 St. Hilda's College Other Consumer ServicesConsumer Services Functions as a College/University | Consumer Services |
Big Technologies Plc
 Big Technologies Plc Computer CommunicationsElectronic Technology Operates as a holding company whose subsidiaries develops and delivers remote monitoring technologies and services | Electronic Technology |
Seedcamp Holdings LLP
 Seedcamp Holdings LLP MiscellaneousMiscellaneous Functions as an investment holding company | Miscellaneous |
Tfm Inventions Ltd. | |
Tfm Developments Ltd. |
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