Valuation: adidas AG

Market Cap 25.72B 29.25B 24.32B 22.06B 41.43B 2,807B 41.67B 291B 112B 1,433B 110B 107B 4,604B P/E 2026 *
15.7x
P/E 2027 * 12.6x
Enterprise Value 29.72B 33.79B 28.1B 25.49B 47.87B 3,243B 48.14B 336B 130B 1,655B 127B 124B 5,318B EV / Sales 2026 *
1.1x
EV / Sales 2027 * 1.02x
Free-Float
90.23%
Yield 2026 *
2.41%
Yield 2027 * 2.93%
1 day+0.92%
1 week+3.28%
Current month-2.34%
1 month-4.12%
3 months-18.63%
6 months+11.97%
Current year-12.54%
1 week 142.15
Extreme 142.15
148.4
1 month 139.35
Extreme 139.35
154.75
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Director of Finance/CFO 56 01/09/2026
Corporate Officer/Principal 51 01/11/2024
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
18/9/26 Buy

Director

5,500 0.0031%
10/9/26 Buy

Chief Financial Officer

225 0.0001%
10/9/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
+0.92%+3.28%-18.00%-5.74% 29.05B
+1.79%+0.80%-47.50%-59.40% 53.04B
-1.87%-0.56%+4.31%+213.00% 18.67B
+0.13%+9.81%-29.36%+14.37% 10.01B
-0.86%+1.46%-41.19%-62.08% 2.16B
-0.22%+0.45%-23.81%+13.42% 1.22B
-0.14%-1.14%-39.69%-52.07% 1.19B
-1.98%-1.90%-31.53%-31.95% 808M
-0.78%+0.16%-35.98%-46.47% 403M
+2.04%-0.54%-55.49%-63.46% 121M
Average -0.55%+1.37%-31.82%-8.04% 11.67B
Weighted average by Cap. -0.99%+2.35%-29.72%+4.90%

Financials

2026 *2027 *
Net sales 26.94B 30.63B 25.48B 23.11B 43.39B 2,940B 43.65B 305B 118B 1,500B 115B 113B 4,822B 28.91B 32.88B 27.34B 24.8B 46.57B 3,156B 46.84B 327B 126B 1,610B 123B 121B 5,175B
Net income 1.62B 1.84B 1.53B 1.39B 2.61B 177B 2.63B 18.35B 7.09B 90.29B 6.92B 6.77B 290B 1.98B 2.25B 1.87B 1.7B 3.19B 216B 3.21B 22.43B 8.66B 110B 8.46B 8.27B 355B
Net Debt 3.99B 4.54B 3.78B 3.43B 6.43B 436B 6.47B 45.22B 17.46B 222B 17.05B 16.68B 715B 3.83B 4.35B 3.62B 3.28B 6.16B 418B 6.2B 43.33B 16.73B 213B 16.34B 15.98B 685B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
28/09/26 €147.85 +0.92% 373,185
25/09/26 €146.50 +2.99% 438,901
24/09/26 €142.25 -1.52% 356,323
23/09/26 €144.45 -1.63% 388,560
22/09/26 €146.85 +2.58% 560,364
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
147.85EUR
Average target price
199.35EUR
Spread / Average Target
+34.83%

Quarterly revenue - Rate of surprise