Valuation: Pricer AB

Market Cap 738M 75.84M 66.67M 62.06M 57M 107M 7.27B 108M 288M 3.59B 285M 279M 12.41B P/E 2026 *
13.2x
P/E 2027 * 12.8x
Enterprise Value 639M 65.66M 57.73M 53.73M 49.35M 92.66M 6.3B 93.89M 249M 3.11B 246M 241M 10.75B EV / Sales 2026 *
0.32x
EV / Sales 2027 * 0.26x
Free-Float
78.23%
Yield 2026 *
-
Yield 2027 * -
1 day+3.41%
1 week+10.71%
Current month+38.39%
1 month+39.01%
3 months+15.24%
6 months+12.05%
Current year+12.05%
1 week 4.2
Extreme 4.205
4.69
1 month 3.2
Extreme 3.2
4.69
Current year 2.66
Extreme 2.66
4.88
1 year 2.66
Extreme 2.66
5.51
3 years 2.66
Extreme 2.66
14.14
5 years 2.66
Extreme 2.66
34.3
10 years 2.66
Extreme 2.66
41.7
Manager TitleAgeSince
Chief Executive Officer 72 10/02/2022
President 63 31/03/2010
Director of Finance/CFO 64 15/08/2014
Director TitleAgeSince
Chairman 72 10/08/2017
Director/Board Member 50 07/06/2023
Director/Board Member 57 07/06/2023
Date Insider Type Main position Quantity % Market Cap.
9/9/25 Buy

Executive/Senior Manager

22,008 0.0134%
4/9/25 Buy 11,312 0.0069%
1/9/25 Buy

Chief Executive Officer

10,000 0.0061%
Change 5-day change 1-year change 3-year change Capi.($)
+3.68%+10.71%-0.53%-42.94% 76.06M
-3.73%-8.55%+152.69%+314.12% 126B
+3.11%-1.65%+45.61%+43.17% 31.52B
+1.19%+2.00%+10.63%+20.85% 15.16B
-4.34%-9.98%+308.19%+147.40% 12.22B
-3.40%+1.65%-13.79%-11.51% 6.8B
-6.27%-7.36%+95.90%+20.71% 5.95B
+1.72%+2.60%-8.14%-10.57% 4.75B
+4.95%-4.11%+42.12%+42.34% 4.6B
-1.43%-7.20%-3.88%-27.59% 3.36B
Average -0.44%-2.91%+62.88%+49.60% 21.06B
Weighted average by Cap. -1.88%-5.01%+119.89%+205.17%

Financials

2026 *2027 *
Net sales 2.02B 208M 183M 170M 156M 294M 19.95B 298M 790M 9.85B 781M 764M 34.06B 2.11B 217M 191M 178M 163M 306M 20.82B 310M 825M 10.28B 815M 798M 35.54B
Net income 56M 5.76M 5.06M 4.71M 4.33M 8.12M 552M 8.23M 21.87M 273M 21.61M 21.15M 942M 57M 5.86M 5.15M 4.8M 4.4M 8.27M 562M 8.38M 22.26M 277M 22M 21.52M 959M
Net Debt -99M -10.18M -8.95M -8.33M -7.65M -14.36M -976M -14.55M -38.67M -482M -38.21M -37.38M -1.67B -189M -19.43M -17.08M -15.9M -14.6M -27.42M -1.86B -27.78M -73.82M -920M -72.94M -71.37M -3.18B
Logo Pricer AB
Pricer AB is a provider of digital shelf-edge solutions. The Company develops and markets a system consisting of components for communication in a store environment. The Company has over 15,000 installations in over 50 countries. Its solutions include shopper solutions, store manage solutions, price automation and communication platform. Its product offering enables users to display and change prices of a whole store; help shoppers find what they want in a Pricer equipped store; use scheduled SmartFLASH functionality to automate promotions; validate that all products are in the correct place according to the floor plan; make sure prices are the same in the store as in the Web shop; give any near field communications (NFC) enabled smartphone the ability to show added product info, and draw, synchronize and show maps on mobiles and on the Web, among others. The platform's other features include geofencing, infrared geopositioning, in-store navigation, Shelf label and in-store picking.
Employees
181
Date Price Change Volume
28/07/26 SEK 4.650 +3.68% 310,902
24/07/26 SEK 4.485 +0.56% 157,042
23/07/26 SEK 4.460 +0.79% 206,175
22/07/26 SEK 4.425 +3.27% 338,638
21/07/26 SEK 4.285 +2.02% 118,894
Trader
Investor
Global
-
Quality
ESG MSCI
BB

Quarterly revenue - Rate of surprise

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