Valuation: Pricer AB

Market Cap 734M 75.08M 66.04M 61.35M 56.42M 106M 7.27B 108M 286M 3.55B 282M 276M 12.3B P/E 2026 *
13.1x
P/E 2027 * 12.7x
Enterprise Value 635M 64.95M 57.13M 53.07M 48.81M 91.53M 6.29B 93.17M 248M 3.07B 244M 239M 10.64B EV / Sales 2026 *
0.31x
EV / Sales 2027 * 0.26x
Free-Float
78.23%
Yield 2026 *
-
Yield 2027 * -
1 day+0.79%
1 week+29.28%
Current month+32.74%
1 month+28.90%
3 months+27.61%
6 months+7.99%
Current year+7.47%
1 week 4.08
Extreme 4.075
4.48
1 month 3.2
Extreme 3.2
4.48
Current year 2.66
Extreme 2.66
4.88
1 year 2.66
Extreme 2.66
5.51
3 years 2.66
Extreme 2.66
14.14
5 years 2.66
Extreme 2.66
34.3
10 years 2.66
Extreme 2.66
41.7
Manager TitleAgeSince
Chief Executive Officer 72 10/02/2022
Director of Finance/CFO 64 15/08/2014
President 63 31/03/2010
Director TitleAgeSince
Director/Board Member 52 01/01/2016
Director/Board Member 50 07/06/2023
Director/Board Member 57 07/06/2023
Date Insider Type Main position Quantity % Market Cap.
9/9/25 Buy

Executive/Senior Manager

22,008 0.0134%
4/9/25 Buy 11,312 0.0069%
1/9/25 Buy

Chief Executive Officer

10,000 0.0061%
Change 5-day change 1-year change 3-year change Capi.($)
+0.79%+29.28%-1.11%-43.54% 75.11M
+1.30%-10.52%+188.89%+369.78% 133B
+0.33%-5.02%+47.45%+43.94% 32.85B
+0.19%+2.79%+10.73%+21.13% 15.48B
-1.14%-11.28%+371.82%+172.88% 12.93B
-1.29%+1.86%-7.69%-10.70% 6.91B
+1.74%-7.24%+124.36%+36.72% 6B
-0.55%-15.07%+44.09%+40.06% 4.81B
+0.43%0.00%-4.45%-9.58% 4.79B
+3.66%-2.24%+15.04%-25.57% 3.42B
Average +0.35%+2.36%+78.91%+59.51% 21.99B
Weighted average by Cap. -0.37%-6.73%+147.87%+242.13%

Financials

2026 *2027 *
Net sales 2.02B 207M 182M 169M 156M 292M 20.06B 297M 789M 9.79B 778M 761M 33.95B 2.11B 216M 190M 177M 162M 305M 20.93B 310M 824M 10.21B 812M 794M 35.42B
Net income 56M 5.73M 5.04M 4.68M 4.31M 8.08M 555M 8.22M 21.84M 271M 21.52M 21.05M 939M 57M 5.83M 5.13M 4.77M 4.38M 8.22M 565M 8.37M 22.23M 276M 21.9M 21.43M 956M
Net Debt -99M -10.13M -8.91M -8.28M -7.61M -14.28M -981M -14.54M -38.61M -479M -38.04M -37.22M -1.66B -189M -19.34M -17.01M -15.81M -14.54M -27.26M -1.87B -27.75M -73.72M -914M -72.62M -71.05M -3.17B
Logo Pricer AB
Pricer AB is a provider of digital shelf-edge solutions. The Company develops and markets a system consisting of components for communication in a store environment. The Company has over 15,000 installations in over 50 countries. Its solutions include shopper solutions, store manage solutions, price automation and communication platform. Its product offering enables users to display and change prices of a whole store; help shoppers find what they want in a Pricer equipped store; use scheduled SmartFLASH functionality to automate promotions; validate that all products are in the correct place according to the floor plan; make sure prices are the same in the store as in the Web shop; give any near field communications (NFC) enabled smartphone the ability to show added product info, and draw, synchronize and show maps on mobiles and on the Web, among others. The platform's other features include geofencing, infrared geopositioning, in-store navigation, Shelf label and in-store picking.
Employees
181
Date Price Change Volume
23/07/26 SEK 4.460 +0.79% 206,175
22/07/26 SEK 4.425 +3.27% 338,638
21/07/26 SEK 4.285 +2.02% 118,894
20/07/26 SEK 4.200 +0.60% 248,092
17/07/26 SEK 4.175 -0.60% 357,242
Trader
Investor
Global
-
Quality
ESG MSCI
BB

Quarterly revenue - Rate of surprise

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