Dorvin Lively

Director of Finance/CFO at

PFIP LLC

Net worth: 11 M $ as of 30/06/2026

67 year

67 connections

Consumer Services

Commercial Services

Retail Trade

Profile

Presently, Dorvin D. Lively holds the position of President of Planet Fitness, Inc. and President & Chief Financial Officer for PFIP LLC (a subsidiary of Planet Fitness, Inc.). Mr. Lively is also Member of The American Institute of Certified Public Accountants, Member of California Society of Certified Public Accountants, Member of Oklahoma Society of Certified Public Accountants and Member of Arkansas Society of Certified Public Accountants. In his past career Dorvin D. Lively occupied the position of CEO, CFO, Chief Administrative Officer & EVP at RS Legacy Corp., Chief Financial Officer of Ace Hardware Corp., Chief Financial Officer & Secretary at Silverado Foods, Inc., Senior Vice President & Controller at Toys "R" Us, Inc., Chief Financial Officer & Executive Vice President for Maidenform Brands LLC and Senior Vice President & Controller at Trusted Media Brands, Inc. He received an undergraduate degree from The University of Arkansas.

Known holdings in public companies

Company	Date	Number of shares	Valuation	Valuation date
Pla-Fit Holdings LLC Pla-Fit Holdings LLC Other Consumer ServicesConsumer Services Operates fitness centers 0.22%	07/03/2023	217,993 ( 0.22% )	11 M $	30/06/2026

Dorvin Lively active positions

Companies	Position	Start
Oklahoma Society of Certified Public Accountants Oklahoma Society of Certified Public Accountants Miscellaneous Commercial ServicesCommercial Services Provides auditing and accounting services	Corporate Officer/Principal	-
Arkansas Society of Certified Public Accountants Arkansas Society of Certified Public Accountants Miscellaneous Commercial ServicesCommercial Services Operates as a professional organization	Corporate Officer/Principal	-
The American Institute of Certified Public Accountants The American Institute of Certified Public Accountants Miscellaneous Commercial ServicesCommercial Services Association of accountants	Corporate Officer/Principal	-
California Society of Certified Public Accountants California Society of Certified Public Accountants Miscellaneous Commercial ServicesCommercial Services The California Society of Certified Public Accountants (CalCPA) serves current, past, and future CPAs and accounting professionals by offering continuing professional education, networking, career development, health programs, and professional protection. The non-profit company is based in Redwood City, CA. CalCPA supports CPA licensure and education with guidance on exam requirements, licensing steps, renewal processes, regulatory review courses, livestreams, and resources for licensing questions. The organization administers the AICPA peer review program for firms, provides directories and compliance support, and promotes financial empowerment and literacy through community outreach, educational presentations in schools, volunteer resources, and disaster victim counseling. CalCPA publishes the "California CPA Magazine," hosts conferences and virtual events on topics such as estate planning, AI, and crypto asset accounting, and offers advertising and sponsorship opportunities. It operates affiliated nonprofit entities that provide educational resources and professional development, and maintains transparency through published bylaws, financial statements, and policies.	Corporate Officer/Principal	-
PFIP LLC PFIP LLC Other Consumer ServicesConsumer Services Operates gym and fitness centers	Director of Finance/CFO	23/07/2013

All active positions of Dorvin Lively

Former positions of Dorvin Lively

Companies	Position	End
MISTER CAR WASH, INC.	Director/Board Member	19/05/2026
EUROPEAN WAX CENTER, INC.	Director/Board Member	08/05/2026
Buff City Soap Supply LLC Buff City Soap Supply LLC Household/Personal CareConsumer Non-Durables Manufactures body and detergent soaps & sells through online	Chief Executive Officer	01/06/2025
Planet Fitness Franchising LLC Planet Fitness Franchising LLC Other Consumer ServicesConsumer Services Operates fitness training centers and provides franchising services	President	01/02/2023
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Training of Dorvin Lively

Experiences
Positions held

Active

Inactive

Listed companies

Private companies

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Connections

1st degree connections

1st degree companies

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Female

Members of the board

Executives

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Linked companies

Private companies	19
Ace Hardware Corp. Ace Hardware Corp. Home Improvement ChainsRetail Trade Retails hardware products	Retail Trade
Trusted Media Brands, Inc. Trusted Media Brands, Inc. Advertising/Marketing ServicesCommercial Services Operates as a direct marketing company	Commercial Services
RS Legacy Corp. RS Legacy Corp. Electronics/Appliance StoresRetail Trade Sells consumer electronic products	Retail Trade
Toys "R" Us, Inc. Toys "R" Us, Inc. Specialty StoresRetail Trade Retails toys, dolls and action figures	Retail Trade
Silverado Foods, Inc. Silverado Foods, Inc. Food: Specialty/CandyConsumer Non-Durables Manufactures and markets specialty baked goods	Consumer Non-Durables
Maidenform Brands LLC Maidenform Brands LLC Apparel/FootwearConsumer Non-Durables Designs, sources and markets women's undergarments	Consumer Non-Durables
The American Institute of Certified Public Accountants The American Institute of Certified Public Accountants Miscellaneous Commercial ServicesCommercial Services Association of accountants	Commercial Services
The University of Arkansas The University of Arkansas Other Consumer ServicesConsumer Services Functions as a College/University	Consumer Services
PFIP LLC PFIP LLC Other Consumer ServicesConsumer Services Operates gym and fitness centers	Consumer Services
California Society of Certified Public Accountants California Society of Certified Public Accountants Miscellaneous Commercial ServicesCommercial Services The California Society of Certified Public Accountants (CalCPA) serves current, past, and future CPAs and accounting professionals by offering continuing professional education, networking, career development, health programs, and professional protection. The non-profit company is based in Redwood City, CA. CalCPA supports CPA licensure and education with guidance on exam requirements, licensing steps, renewal processes, regulatory review courses, livestreams, and resources for licensing questions. The organization administers the AICPA peer review program for firms, provides directories and compliance support, and promotes financial empowerment and literacy through community outreach, educational presentations in schools, volunteer resources, and disaster victim counseling. CalCPA publishes the "California CPA Magazine," hosts conferences and virtual events on topics such as estate planning, AI, and crypto asset accounting, and offers advertising and sponsorship opportunities. It operates affiliated nonprofit entities that provide educational resources and professional development, and maintains transparency through published bylaws, financial statements, and policies.	Commercial Services
Car Wash Partners LLC Car Wash Partners LLC Other Consumer ServicesConsumer Services Provides car wash services	Consumer Services
Oklahoma Society of Certified Public Accountants Oklahoma Society of Certified Public Accountants Miscellaneous Commercial ServicesCommercial Services Provides auditing and accounting services	Commercial Services
Arkansas Society of Certified Public Accountants Arkansas Society of Certified Public Accountants Miscellaneous Commercial ServicesCommercial Services Operates as a professional organization	Commercial Services
Planet Fitness, Inc. Planet Fitness, Inc. Other Consumer ServicesConsumer Services Operates fitness centers & sells related equipment	Consumer Services
DJNG, Inc. DJNG, Inc. Other Consumer ServicesConsumer Services Offers waxing services for men and women and sells bath and body care products through online	Consumer Services
Planet Fitness Franchising LLC Planet Fitness Franchising LLC Other Consumer ServicesConsumer Services Operates fitness training centers and provides franchising services	Consumer Services
Mister Car Wash, Inc. Mister Car Wash, Inc. Other Consumer ServicesConsumer Services Provides car wash and interior cleaning services	Consumer Services
Buff City Soap Supply LLC Buff City Soap Supply LLC Household/Personal CareConsumer Non-Durables Manufactures body and detergent soaps & sells through online	Consumer Non-Durables
European Wax Center, Inc. European Wax Center, Inc. Other Consumer ServicesConsumer Services Sells and retails wax and personal care products	Consumer Services