Valuation: adidas AG

Market Cap 25.06B 28.09B 23.35B 21.25B 40.01B 2,706B 40.31B 282B 110B 1,381B 105B 103B 4,439B P/E 2026 *
15.5x
P/E 2027 * 12.4x
Enterprise Value 29.07B 32.58B 27.08B 24.64B 46.41B 3,138B 46.75B 327B 127B 1,602B 122B 120B 5,148B EV / Sales 2026 *
1.08x
EV / Sales 2027 * 1x
Free-Float
90.23%
Yield 2026 *
2.43%
Yield 2027 * 3%
1 day-1.13%
1 week-3.75%
Current month-2.06%
1 month-3.59%
3 months-23.25%
6 months+8.75%
Current year-15.82%
1 week 138.35
Extreme 138.35
147.85
1 month 138.35
Extreme 138.35
149.95
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 01/01/2023
Director of Finance/CFO 56 01/09/2026
Corporate Officer/Principal 51 01/11/2024
Director TitleAgeSince
Director/Board Member 61 09/05/2019
Director/Board Member 55 15/06/2016
Chairman 65 07/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
18/9/26 Buy

Director

5,500 0.0031%
10/9/26 Buy

Chief Financial Officer

225 0.0001%
10/9/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-1.21%-3.75%-24.09%-8.88% 28.21B
-0.43%-7.46%-52.68%-64.84% 50.31B
+3.33%+3.26%+12.52%+261.10% 17.96B
+0.85%+1.80%-21.82%-3.61% 10.77B
+3.03%+6.13%-25.21%+31.84% 10.31B
+1.49%+2.38%-25.76% - 5.93B
-1.24%-2.19%-36.95%-33.39% 5.82B
+1.07%-2.37%+48.14%+41.76% 5.66B
-0.37%+2.09%+36.02%+45.94% 3.36B
-0.33%-2.72%-9.79%+35.98% 2.5B
Average +0.63%-0.92%-9.96%+33.99% 14.08B
Weighted average by Cap. +0.36%-2.17%-25.55%+12.99%

Financials

2026 *2027 *
Net sales 26.94B 30.19B 25.1B 22.84B 43.01B 2,908B 43.33B 303B 118B 1,484B 113B 111B 4,771B 28.89B 32.38B 26.91B 24.49B 46.12B 3,119B 46.46B 325B 127B 1,592B 122B 119B 5,116B
Net income 1.59B 1.78B 1.48B 1.35B 2.54B 172B 2.56B 17.9B 6.96B 87.6B 6.69B 6.55B 282B 1.96B 2.2B 1.83B 1.66B 3.13B 212B 3.15B 22.06B 8.58B 108B 8.25B 8.07B 347B
Net Debt 4.01B 4.49B 3.73B 3.4B 6.39B 432B 6.44B 45.09B 17.54B 221B 16.85B 16.49B 709B 3.83B 4.3B 3.57B 3.25B 6.12B 414B 6.17B 43.17B 16.8B 211B 16.14B 15.79B 679B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
05/10/26 €142.30 -1.21% 426,158
02/10/26 €144.05 +0.98% 578,597
01/10/26 €142.65 -1.82% 489,620
30/09/26 €145.30 -0.31% 432,618
29/09/26 €145.75 -1.42% 326,467
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
144.05EUR
Average target price
196.73EUR
Spread / Average Target
+36.57%

Quarterly revenue - Rate of surprise